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Versace cosmetics line comes to El Paso

By Al Varela

El Paso is on the map now with the successful launch of the Versace cosmetic line, exclusively at Al Varela Cosmetics. Versace arranged for renowned makeup artist, Jarvis, to be in El Paso to do his makeup magic on some very lucky ladies. Jarvis demonstrated the versatility of the line and provided some excellent makeup tips.

This premier cosmetic line, which is only available at Neiman Marcus, Bergdorf Goodman, Nordstrom and selected Versace boutiques, offers a wide range of colors in foundations, eyeshadows, blush, and lipsticks. The line was developed in 1994 in Italy and also offers seasonal colors to enhance the customer's cosmetic "wardrobe".

Jarvis always starts his makeovers by first applying a moisturizer to the face. This would be followed by the application of foundation which he would apply using his fingertips. Jarvis explained that Versace foundations contain several key ingredients including glutamic and lauric emollients that contribute to maintaining the skin's optimal level of hydration. Using a sponge would absorb too much of these ingredients.

The foundation should be followed by either loose, pressed or creamy powder. Always buff the powder after the application by using fan brush strokes back and forth over the face to remove any excess powder. The extra creamy powder gives a more evening look but used lightly can achieve incredible results for day makeup. Jarvis would finish with a dusting of bronzing powder over the entire face to include contouring the cheekbone.

A pink or orange shade of blush on the "ball" of the cheek would begin Jarvis’ color application. Using his color pallette like an artist, Jarvis would splash color below the eyebrow and on the eyelid, using colors selected especially for the client. Colored mascara and a light application of liner finished the eye area.

While topping off the makeover with a bright, vivid lipstick color, Jarvis said that this fall season is all about glamour. "An ordinary lipstick color can be transformed by placing a shocking pink, fuchsia, or purple lip gloss over it to transcend the season", Jarvis said.

This event reminded me once again of how much fun and excitement there is in the cosmetic profession and how it continues to challenge my creativity. Again I urge everyone to go out and experience the world of makeup and put your best face forward.

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